Trend Scouting at CPNA 2011
Cosmoprof North America 2011 has announced its partnership with
the Fashion Institute of Technology (F.I.T.), which offers both a Bachelors and
Masters degree dedicated to Marketing Cosmetics and Fragrances. This
collaborative effort will help launch the careers of several industry-minded
students from the undergraduate program.
In its inaugural year, the participants will have the opportunity to attend Cosmoprof North America (CPNA) as the first ever Cosmoprof Trend Scouts. While being given unrestricted access to the show floor, the Trend Scouts will tour the show and speak with exhibitors to discover new product launches and show specials. They will then report on their findings via posts on Twitter and Facebook, giving the entire industry access to these new beauty discoveries, and further enhancing CPNA's social media presence. The posts will also be shown in real-time at the main entrance to the show floor, helping attendees to identify the "at the moment" trends, as well as new or existing companies they should meet with.
To currently be awarded this opportunity for 2011, winners will need to be ranked at the top of F.I.T.'s Bachelor degree program. CPNA will be held July 31 through August 2, 2011, at the Mandalay Bay Convention Center in Las Vegas. Visit cosmoprofnorthamerica.com for more information.