Cosmoprof North America 2011 has announced its partnership with
the Fashion Institute of Technology (F.I.T.), which offers both a Bachelors and
Masters degree dedicated to Marketing Cosmetics and Fragrances. This
collaborative effort will help launch the careers of several industry-minded
students from the undergraduate program.
All Access
In its inaugural year, the participants will have the opportunity to attend
Cosmoprof North America (CPNA) as the first ever Cosmoprof Trend
Scouts. While being given unrestricted access to the show floor, the Trend
Scouts will tour the show and speak with exhibitors to discover new product
launches and show specials. They will then report on their findings via
posts on Twitter and Facebook, giving the entire industry access to these
new beauty discoveries, and further enhancing CPNA's social media presence.
The posts will also be shown in real-time at the main entrance to the
show floor, helping attendees to identify the "at the moment" trends, as
well as new or existing companies they should meet with.
To currently be awarded this opportunity for 2011, winners will need
to be ranked at the top of F.I.T.'s Bachelor degree program. CPNA will
be held July 31 through August 2, 2011, at the Mandalay Bay Convention
Center in Las Vegas. Visit cosmoprofnorthamerica.com for
more information.
For reprint and licensing requests for this article, Click here.