About 62 million American women
are home hair-color users, 25 million are
dual salon/home users and, according to
Mintel market research, last year, of 1,000
women surveyed who got salon color, 15
percent shifted to doing it themselves.
To address the elephant in the room,
Lauren Gartland, founder of Inspiring
Champions, a beauty industry business training
company, suggests using creative,
Show photographs in your salon’s window of common home
hair-color mistakes, such as a brassy blonde or a too-dark brunette,
and hightlight your color correction services, says Gartland.
In press releases, window signs and more, invite women to bring
in an unused, boxed color kit for a $10 or a 20-percent discount
on their color service. Or, if they’ve already colored their hair and
botched the job, have them bring in the used box for a similar
discount on fixing it. If they’ve already thrown the box away, offer
the discount if they pose for before and after photos, and give
you usage rights for future promotions.
With 108,000 Instagram followers, styling and top beauty influencer Shelley Gregory (@shelleygregoryhair) knows her way around social media, including the hashtag component. Here’s how she maximizes her hashtag game.
Hair colorist Lisa Walker, @lisalovesbalayage, draws an audience with her outgoing personality and mad color skills--her Instagram name says it all. The artist is also traveling the country with her Balayage Bootcamp and teaching other artists her techniques and tips. Here, Walker shares five tips for a successful consultation.
So, you work in a cool salon, keep up with trendy styles and dress the part. And, you think this is the big reason clients keep coming back to see you? Maybe for a first visit, but to retain clients, it’s the little things that count.
With no knowledge of how to own or manage a beauty salon, Kimberly Broyles-Meisterhans, a nail tech with a loyal clientele, took over a failing salon with only three employees and one receptionist. Here's her story of success.
You've probably seen Hai Tran (@hai.stylist)'s viral-on-Instagram post about the color journey from black to blonde, which maps out the time, cost, and sessions it takes to a client to get from a box-dye black to a pale silver. But, the rest of his page is just as well-organized and beautifully organized. Learn more about Tran here.
Stylists who excel in the art of the updo often develop clever little tricks for creating outstanding work. Here are three go-to techniques, created by Sexy Hair artists, used to create the three looks in their latest collections.