About 62 million American women
are home hair-color users, 25 million are
dual salon/home users and, according to
Mintel market research, last year, of 1,000
women surveyed who got salon color, 15
percent shifted to doing it themselves.
To address the elephant in the room,
Lauren Gartland, founder of Inspiring
Champions, a beauty industry business training
company, suggests using creative,
Show photographs in your salon’s window of common home
hair-color mistakes, such as a brassy blonde or a too-dark brunette,
and hightlight your color correction services, says Gartland.
In press releases, window signs and more, invite women to bring
in an unused, boxed color kit for a $10 or a 20-percent discount
on their color service. Or, if they’ve already colored their hair and
botched the job, have them bring in the used box for a similar
discount on fixing it. If they’ve already thrown the box away, offer
the discount if they pose for before and after photos, and give
you usage rights for future promotions.
Stylists who excel in the art of the updo often develop clever little tricks for creating outstanding work. Here are three go-to techniques, created by Sexy Hair artists, used to create the three looks in their latest collections.
Shelley Gregory has been having success with going live on her various platforms, as well as adding video posts to her Instagram page. In this video, Gregory shares her tips on lighting, background, angles, music and more.
Redken Creative Colorist Rebecca Taylor and Redken Artists Blake Reed Evans, Heather King and Kyle Pinneo, tell it like it is, differentiating between ‘what your stylists says’ and ‘what your stylist means’ when it comes to common haircare, color and styling woes.