About 62 million American women
are home hair-color users, 25 million are
dual salon/home users and, according to
Mintel market research, last year, of 1,000
women surveyed who got salon color, 15
percent shifted to doing it themselves.
To address the elephant in the room,
Lauren Gartland, founder of Inspiring
Champions, a beauty industry business training
company, suggests using creative,
Show photographs in your salon’s window of common home
hair-color mistakes, such as a brassy blonde or a too-dark brunette,
and hightlight your color correction services, says Gartland.
In press releases, window signs and more, invite women to bring
in an unused, boxed color kit for a $10 or a 20-percent discount
on their color service. Or, if they’ve already colored their hair and
botched the job, have them bring in the used box for a similar
discount on fixing it. If they’ve already thrown the box away, offer
the discount if they pose for before and after photos, and give
you usage rights for future promotions.
For many hairdressers, the topic of raising prices and facing clients seems so overwhelming that they let years pass without broaching the subject. Here, Artist Connective member Derek Cash share his tips for managing your service prices.
Artist Connective member Emily Buffi is stopping thumbs left and right with her cool, cohesive Instagram aesthetic that pays homage to the '90s. She shares what she uses to create her signature vibe on her feed and in her stories.
There are some things in life that come together just like a fairytale. For NovaLash founder and CEO Sophy Merszei, her dream to make the world more beautiful one lash at a time has turned into an empire of lashing success—the brand celebrates its 15th anniversary this month.
See how colorist Kristin Grip is using her Instagram platform to share side-by-side comparisons of filtered images and unfiltered images, in an effort to educate clients and the industry about the realities of today's hair inspo photos.
Same hair, two different ways of capturing. For years, Hannah Menor, a San Diego-based colorist and stylist, exclusively used her iPhone to capture images of clients for posting on her @hannahdisconnected Instagram page. Then she got a Canon camera--see the difference between the two!
You worry that raising your prices might cause strain on your clients. They may even leave. But as a businessperson, you really can’t afford not to raise your prices. Here are some smart strategies on how to raise your prices right.
Living and working with intention is taking a step back to really take the time to see where we are at and where we want to be. Read through one stylist's suggestions for being thoughtful and responsive in her life and her career.
The beauty industry comes in contact with a form of human trafficking known as sex trafficking and in Ohio, it has become so common that stylists are required to take a course on human trafficking in order to keep their license. Learn how you can help identify the signs and possibly save a life.