About 62 million American women
are home hair-color users, 25 million are
dual salon/home users and, according to
Mintel market research, last year, of 1,000
women surveyed who got salon color, 15
percent shifted to doing it themselves.
To address the elephant in the room,
Lauren Gartland, founder of Inspiring
Champions, a beauty industry business training
company, suggests using creative,
Show photographs in your salon’s window of common home
hair-color mistakes, such as a brassy blonde or a too-dark brunette,
and hightlight your color correction services, says Gartland.
In press releases, window signs and more, invite women to bring
in an unused, boxed color kit for a $10 or a 20-percent discount
on their color service. Or, if they’ve already colored their hair and
botched the job, have them bring in the used box for a similar
discount on fixing it. If they’ve already thrown the box away, offer
the discount if they pose for before and after photos, and give
you usage rights for future promotions.
Blogging is a budget-friendly way to benefit your business long after hitting the ‘publish’ button. Interested in becoming a blogging master for your salon or spa? Use this guide by Millennium S.I. for creating powerful content that will help increase brand awareness, as well as your revenue.
Barbering is a pretty simple game. And like any other game, the barbering game has rules. It is nice to win, but you have to follow the rules in order to do so. Here are my top-five rules for playing the barber game.
Have you ever thought about the one thing all your problems have in common? Well when I thought about it, and the answer is Me. The one thing is me! And the more I thought about it the more I realize I might be able to do something about my future.