Farouk Systems has launched a 9-market, multi-platform media campaign, that begun on April 25th, 2011. This 5-week effort will support Farouk System's national integration within NBC's May 1st Celebrity Apprentice episode, promote products featured in the episode and available at select retailers, reinforce the company’s “Be Safe, Be Beautiful, Buy American” brand messaging and award one lucky person a trip for two to the season finale of NBC’s Celebrity Apprentice!
The NBC campaign will feature one 60-second and three 30-second Farouk Systems commercials and air in major markets including Los Angeles, Chicago, Dallas, Philadelphia, Washington DC, Miami, San Francisco, San Diego and Hartford, CT. The broadcast commercials, estimated to reach nearly 10 million adult women, airing over 600 times in targeted NBC programs including Today Show, The Celebrity Apprentice, Ellen DeGeneres, Tonight Show with Jay Leno, Extra, Access Hollywood and NBC’s Live broadcast of Saturday Night Live.
Pekela Riley, celebrity hairstylist, educator, owner of Salon PK in Jacksonville, FL and Mizani Artist, has been tapped to lend her expertise to the Ulta Beauty Pro Team’s continued mission to support and educate stylists.
Learn more about Hair Aid, the Australian based non-profit designed to teach haircutting skills, through the expertise of professional hairdressers, to the people living in impoverished communities in third world countries.
The intensive, hands-on learning experience will explore the art of digital and social media to grow a salon professional’s influence and business. VIP attendees will include members of the MODERN SALON Artist Connective, celebrity stylists and influencers.