Industry News

Beth Minardi's Best

Victoria Wurdinger | July 11, 2011 | 12:21 AM
Beth’s Best

Beth Minardi's Best
Beth Minardi reviews the process she used to achieve this model’s rich chestnut shade.

At the recent ISSE Midwest show in Rosemont, Illinois, Joico Vero K-Pak color spokesperson Beth Minardi gave a three-hour class where she detailed her signature techniques—like zig zag foiling—and colored models in the latest commercial trends.

Minardi’s message wasn’t just about the day-to-day business of coloring, though. She also addressed how to be a more confident colorist.

“Do not call color a service,” said Minardi. “It’s an art form. You are painting a living canvas.”

She also addressed the language used in salons for color services. “I have banned the term ‘single process’ from my salon,” she said. “I call it a color refresh and glaze.”

Minardi’s three-hour presentation included lots of questions from audience members and tons of formulas.

To learn more about Joico color, visit, for more information on Minardi, visit

Facebook Comments

More from Industry News

Load More