Davines and The Fruit Tree Planting Foundation have joined forces to create the first ever Sustainable Beauty Day. On Monday, June 20th, consumers will be able to go into select salons and receive cut and styling services for a minimum donation of at least $15. 100 percent of the donations will benefit impoverished communities in Africa through the planting of fruit trees.
Sustainabilitree was created by Davines and the Fruit Tree Planting Foundation to alleviate world hunger by providing food for generations, combat Global Warming by removing CO2 and creating oxygen, strengthen communities, and improve air, soil and water quality.
Pekela Riley, celebrity hairstylist, educator, owner of Salon PK in Jacksonville, FL and Mizani Artist, has been tapped to lend her expertise to the Ulta Beauty Pro Team’s continued mission to support and educate stylists.
Learn more about Hair Aid, the Australian based non-profit designed to teach haircutting skills, through the expertise of professional hairdressers, to the people living in impoverished communities in third world countries.
The intensive, hands-on learning experience will explore the art of digital and social media to grow a salon professional’s influence and business. VIP attendees will include members of the MODERN SALON Artist Connective, celebrity stylists and influencers.