Industry News

Food For Your Head—Good For The Earth

Lauren Salapatek | July 11, 2011 | 12:24 AM

The name of this line, Yarok, means "green" in Hebrew. Founded by hair stylist, Mordechai Alvow, Yarok combines nourishing ingredients with as little impact on the planet as possible. Yarok also donates 3 percent of its annual profits to the Pachamama Alliance ( which supports the indigenous people of Ecuador and Peru to protect over 10 million acres of rainforest. I tried out three products from this brand-a hair spray, leave-in conditioner and mousse.

Feed Your Hold:

Lower your carbon footprint by using this hair spray which is vitamin-packed, aromatic, a blend of all natural plants, oils and minerals. This style keeper has a non-sticky formula, it's 100 percent vegan, free of alcohol, paraben, sulfates and cruelty.

Feed Your Roots: Use this volume enhancer on wet hair before blow drying to protect from heat damage. Use on dry hair as well for enhanced volume and styling possibilities. Simply apply the mousse to the palm of the hand or onto a comb and massage into the roots or throughout the hair.

Feed Your Ends: This leave-in conditioner protects from heat and it adds shine when sprayed on damp ends in even sections. After applying, blow dry and style the hair. When using this product simply to detangle, use all over damp hair, including ends.

For more information about these products and the Yarok line, visit

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