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Blonde to Red Makeover

Victoria Wurdinger | July 11, 2011 | 12:26 AM
Blonde to Red MakeoverBringing Out the Best

Process is written and compiled by Victoria Wurdinger. In Sarasota, Florida, Yellow Strawberry salons are makeover central. The goal, says owner Richard Weintraub, is to always bring out the client’s best features. In this case, a natural Level-6, muted brunette had very faded highlights. The color made her skin tone too monochromatic and failed to showcase her blue eyes. The steps to change:

1. Color Balance. ½ scoop Artego Lovely Lights powder bleach with an equal amount of 5-volume developer. Apply all over at the bowl and process for five minutes. Shampoo, rinse, condition and dry.

2. Color Prime. ½ oz Artego Gel 7.4 (Level-7 red demi) with 1 oz of 3% (10-volume) developer. Apply roots-to-ends, process 30 minutes, wipe off with a towel.

3. Color. ¾ oz Artego 6.6 (light red brown), ¼ oz 6.4 (dark copper blonde) with equal parts 10-volume developer. Process 35 minutes, rinse, shampoo, condition.

4. Sealant. ½ oz Artego Gel 6.6 with 1 oz 1.8% (5-volume) developer. Process 25 minutes at room temperature, rinse.


Hair by Caroline Behan, make-up by Heather Douville, both for Yellow Strawberry Global Salon.

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