Expert Advice

Nick Arrojo Forms Relationship with Goldwell

Maggie Mulhern | July 11, 2011 | 12:27 AM

Nick Arrojo,industry leader, celebrity stylist and owner of ARROJO Studio and ARROJO Education, and Cory Couts, President and CEO of KPSS, Inc. announced today ARROJO’s endorsement and exclusive use of Goldwell color products.  ARROJO has chosen to use Goldwell color exclusively in its Manhattan studio, academy and cosmetology school as well as at all industry trade shows and events at which ARROJO participates. In addition, ARROJO Ambassador Salons will receive special benefits when exclusively choosing Goldwell color for their own salons. 

According to Arrojo, “Goldwell color products are clearly cutting-edge, but the real attraction to the company is the direction and mindset.  Goldwell’s vision for the future fits exactly where I want to be—closer to hairdressers.” 

Couts says, “Nick and I have a long relationship of trust and mutual respect.  There is no one better to partner with than someone that is like-minded and respected worldwide.”

Also to benefit from the announcement is Empire Education Group.  According to Couts, “Both Goldwell and ARROJO have an excellent relationship with the dynamic Empire Education Group.  Now that ARROJO and Empire Education Group are both exclusive Goldwell users and advocates, more opportunities can be found that benefit thousands of future professionals.”

Couts also announced that Nick Arrojo has been invited to create a special stage presentation for Goldwell’s 2011 Color Zoom Global Event.  The Color Zoom Global Event is an annual hair fashion show for Goldwell enthusiasts staged in a different world fashion capital each year.  This year, Goldwell expects thousands of color passionate stylists from across the globe to join them October 16th and 17th in South Beach, Miami, for the ColorZoom Competition and the release of Goldwell’s 2012 Color Zoom trend collection.  Visit

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Nick Arrojo Forms Relationship with Goldwell

Goldwell has announced that industry leader and celebrity stylist Nick Arrojo is endorsing the exclusive use of Goldwell color in ARROJO salons, studio, academy and at Empire Education Group.

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