Expert Advice

First Look at Cosmoprof North America Las Vegas 2011

Lauren Salapatek | July 11, 2011 | 12:27 AM

Celebrating the first-ever Cosmoprof press conference in New York City on June 28th, representatives from Cosmoprof Worldwide and Professional Beauty Association gave a sneak peek of what Cosmoprof North America will offer this year in terms of educational conferences, special events, and everything beauty. The event this year is trying to be more than just a B2B trade show, but more of a setting where beauty and trends are brought to life.

First Look at Cosmoprof North America Las Vegas 2011

(Above and below) Photos from the press event

First Look at Cosmoprof North America Las Vegas 2011

So what are some of the highlights you can expect this year?

First of all, there will be 730 total exhibitors (that's 4 percent higher than 2010's numbers) of which 205 will be international exhibitors (2 percent higher than 2010). Within 15,000 meters of space, the show will consist of four pavilions Sunday, July 31 to Tuesday, August 2, 2011:

Pavilion A: Cosmetics and Personal Care

Pavilion B:
Packaging, Contact Manufacturing and Private Label

Pavilion C: Wellness & Spa

Pavilion D:
Professional Hair, Nails and Tools

Best Beauty Retailers in Las Vegas Tour:
This custom field trip will bring participants to a variety of retail establishments both on and off the famous Las Vegas Strip. It's an opportunity for independent store owners as well as international visitors to get acquainted with U.S. retailing concepts. The tour will take place and end at the Mandalay Bay Hotel.
Tour Guide: Mark Birenbaum, Editorial Director of Beauty Store Business.

Behind Beauty Blogging: This panel of beauty editors will discuss what's new in the world of beauty and how beauty editors typically prefer to receive product pitches on a daily basis.
Speakers: Megan McIntyre, Beauty Editor of; Annie Tomlin, Senior Beauty Editor of; Clio Zammateo, Founder of; and Christin Mielke, Founder of
When: Sunday, July 31 and Monday, August 1 | 1 to 4 p.m.; Tuesday, August 2 | noon to 2 p.m.

Creativity and Passion: Fueling the Brand Story:
With topics ranging from creating a brand that resonates with consumers to capitalizing on that connection, these leaders will discuss how brands should look to communicate with those consumers, and the business strategies to keep consumers buying.
Speakers: Andrew Knox, COO-PIX/POP Beauty; Ido Leffler, Chief Carrot Lover-Yes To!; Deborah Lippman, founder of Deborah Lippman Nail Collection
When: Sunday, July 31 | 3:30 to 5:00 p.m.

My Beauty Faux Pas: This presentation will address questions such as "Is this the right retail outlet for my brand? and "Am I ready for this kind of exposure?"
Speakers: Joan Lasker, President and CEO of TouchBack by ColorMark; Vincent Borba, CEO of Borba, Inc.; Robin Coe-Hutshing, Chairman of Gold Grenade, LLC
When: Monday, August 1 | 11 a.m. to noon.

Social Marketing: Monetizing Your Online Efforts: This session covers social media and how those efforts can be translated into dollars. Topics such as how small businesses can utilize social networking and mobile-sharing for marketing and promotional purposes, geo-targeting the social consumer while cultivating and communicating with them in a digital environment, etc.
Speakers: Eric Gilbert, Marketing for Yahoo!Small Business; Brad Klaus, CEO of Extole; Mike Lewis, Vice President of Marketing and Sales for Awareness Networks; Shannon Nelson, founder of
When: Tuesday, August 2 | 11 a.m. to 12:30 p.m.

Other sessions include:
Your Exit Strategy: Success Stories and Planner Steps (Monday, August 1, 2011 | 11 a.m. to 12:30 p.m.); Corporate Culture: Why Now More Important Than Ever (Monday, August 1 | 1 to 2:30 p.m.); Private Label—Emotional Branding: How to Connect, Navigate and Attract (Monday, August 1 |1 to 3 p.m.); The Realities of the Resort Spa Business (Monday, August 1 | 3 to 4 p.m.); High Performance Treatments and Instant Results: The Impact on the Salon Industry (Monday, August 1 | 3:30 to 4:30 p.m.)

Discover Beauty is back this year too—an exclusive initiative of Cosmoprof North America which is celebrating its fifth year of matching retailers with emerging beauty and skin care brands in 2011. To read more about this program, read this article.

For more information about Cosmoprof North America Las Vegas, visit

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