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Event Coverage

Premiere Orlando Brings in the Crowds

Lauren Salapatek | July 26, 2011 | 8:46 AM
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Kate Smyth and Maria Bowman of Matrix with Angela Reich of MODERN SALON.
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From left: Sasha Polit of GK Hair, MODERN’s Katharine Cook, Lynn Lewis of GK Hair, Annette Cortes of GK Hair, and Modern Salon’s Alison Shipley
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Stylist and educator for Modern Salon Learning Jamie Carroll (center) with, from left, MODERN’s Katharine Cook, Steve Reiss, Sherry DelVecchio, Maggie Mulhern, Alison Shipley and Angela Reich.
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Andis educator Ivan Zoot explains the art of men’s hair cutting at the MODERN SALON Media booth.
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Martin Parsons worked his updo magic at the MODERN SALON Media booth.
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MODERN Group Publisher Steve Reiss (right) and Jamie Carroll of Modern Salon Learning gave a presentation on social media.
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Premiere Orlando returned to the Orange County Convention Center June 4-6 with attendance exceeding 50,000. Salon professionals from all 50 states and 14 countries came for educational opportunities and the 780 exhibitors who filled 2,700 booths.

Over three days, Premiere offered more than 400 educational classes for salon and spa professionals at every career level. The Main Stage featured guest artists and educators from John Paul Mitchell Systems, American Crew, Matrix, Rusk, Farouk Systems, and L’Oréal Professionnel sponsored a presentation on behalf of Hairdressers Against AIDS featuring an all-star talent line-up.

Hair Color Today featured comprehensive color education by artists for Joico, TIGI, Scruples, Goldwell, L’Oréal Professionnel, Redken and Keune. Nail World offered nail professionals more than 50 educational sessions, headlined by CND’s Jan Arnold who presented Shellac and Fashion Fusion to a sold out crowd.

Special events included the What Inspires You Tour from John Paul Mitchell Systems and the Premiere White Party, an evening of dancing and socializing that included a L’Oréal Professionnel sponsored performance by Lenka. Premiere Orlando 2012 will be held June 2-4.

Visit premiereorlandoshow.biz.

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