Industry News

Pravana Gets on Board the Beauty Bus to Help the Chronically Ill

Erin Edwards | August 23, 2011 | 8:37 AM

Pravana will leave you seeing pink this fall--on both shelves and clients’ hair. In honor of breast cancer awareness, and in support of those who are chronically and terminally ill, Pravana announced two very pink promotions for the months of September and October.

Put the finishing touches on every client’s style by picking up two of Pravana’s top-sellers – the Super Shape Hair Spray and Intense Therapy Leave-In Treatment, packaged together in an exclusive breast cancer awareness bag. For every pink pack sold, Pravana will donate proceeds to the Beauty Bus Foundation, a nonprofit organization that brings beauty and hope into the lives of chronically and terminally ill patients and their caregivers by providing them with in-home beauty services, free of charge.

Pravana Gets on Board the Beauty Bus to Help the Chronically Ill

“We are extremely grateful to Pravana for their generous support and belief in our mission,” says Alicia Liotta, Founder of Beauty Bus Foundation. “The funds donated will allow us to continue to carry messages of hope through beauty to those battling breast cancer and other chronic and terminal illnesses. This partnership with Pravana is a perfect fit as we share the philosophy of the importance and impact of holistic beauty.”

This October, encourage clients to create awareness and think pink. Pravana is offering its best-selling Vivids demi-permanent hair color in magenta and pink, packaged in a breast cancer awareness box. The $3.99 you spend on a set will help your clients show the world that they’re willing to go head-to-head against breast cancer.

Pravana Gets on Board the Beauty Bus to Help the Chronically Ill

For more information on the Beauty Bus Foundation, please visit or call (310) 287-1272.

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