Industry News

Redken Launches its Hair Color Virgin Campaign on Facebook

Erin Edwards | August 23, 2011 | 9:24 AM

Redken Launches its  Hair Color Virgin Campaign on Facebook

Calling all stylists! Redken is promoting a consumer campaign to get your clients excited about haircolor and we need your help spreading the word! Here is how it works:

Redken launched its Redken Hair Color Virgin Campaign earlier this month, exclusively on Redken’s Facebook page, where Redken Haircolor Virgins (those consumers without Redken haircolor) enter for the chance to “lose it” with Redken and receive their first Redken haircolor service with Tracey Cunningham, Redken Creative Consultant for Color and colorist to Cameron Diaz, Emma Stone, and Emily Blunt among others.

“Redken offers such a large range of color lines that even those who are color shy will fall in love with Redken hair color,” says Cunningham. “After their hair color service, my clients love the natural color reflects, shine, and how conditioned their hair feels.”

How It Works:

Facebook users upload a photo of themselves to the “Redken Haircolor Virgin” tab on Redken’s Facebook page. They will receive a Redken Hair Color Virgin stamp on their photo which will be added to a library featuring other Redken Hair Color Virgins.  Users have until September 30 to vote for their favorite Redken Hair Color Virgin.

The winner will receive a three-day trip to Los Angeles and a haircolor makeover with Tracey Cunningham. There will be ten first-prize winners who will be awarded a $250 gift card to be used at their local Redken Salon.

The Redken Haircolor Virgin campaign is now live – please visit to “lose it to Redken” today!

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