Expert Advice

Farouk's International Sales & Buying Conference FIESTA!

Alison Alhamed | August 26, 2011 | 2:13 PM
Photo 1 of 7
At the airport, I saw TONS of hairdressers! JCPenney Salon's Sierra shows off her feathered fringe!
Photo 2 of 7
Welcome to the Moon Palace in Cancun!
Photo 3 of 7
I entered my room today to find a cute little CHI sunscreen AND Farouk sunglasses, score!
Photo 4 of 7
The shower has, what else?, BioSilk products!
Photo 5 of 7
Here I am, posing like a dork, in front of the big Be Safe. Be Beautiful. Buy American. signage as you enter the theater.
Photo 6 of 7
These are the T-shirts all attendees received!
Photo 7 of 7

Hola, from Cancun, Mexico, at the beautiful Moon Palace resort! I’m here with the lovely Farouk Systems team and hundreds (or is it thousands?!?) of hairdressers, plus distributors, salon owners, and celebrities for Farouk’s 17th International Sales and Buying Conference--which also marks the 25th anniversary of Farouk's ammonia-free color and lightener. This year’s theme: Be Safe, Be Beautiful.

All guests were given T-shirts in advance to wear to the airport that read: “Be Safe. Be Beautiful. Buy American.” It was SO cool to sit at the gate departing out of Chicago and see all the proud CHI hairdressers sporting their Ts. I’m so excited to be a part of this event!

And they’re keeping us busy!...

Friday evening’s events include a Welcome Party with live music and entertainment, plus a meet and greet with Miss USA, Miss Teen and the Miss Universe Ladies.

Saturday morning and afternoon is the General Session, which includes an Opening Presentation from Team South America, welcome speeches from Rami Shami and THE Farouk himself, also a “State of the Union” presentation, a peek at the new Trend collection, and, of course, all the latest and greatest from all the brands that fall under the Farouk Systems umbrella.

Later in the day is the Education and Sales Break Outs—which includes a break out class on Sunglitz—and, in the evening, the Education/Schools Event & Awards Ceremony.

Sunday looks to be even more exciting as it begins with an Opening Presentation from Team Middle East and then a presentation from Farouk! Also, bum bum bum, guess who’s the guest speaker?? Mario Lopez! Remember A.C. Slater, from Saved by the Bell? He was my second-ever crush growing up (my first crush was Full House’s Uncle Jessie).

Later, there is a Closing Presentation from Team Australia and a farewell from Farouk.
And, to end the event right is a Banquet Dinner and Awards Gala, where everyone will be dressed to impress for the formal party. AND a special sure-to-be-spectacular show from Team North America... I can’t wait!

Built in throughout the event is meet and greets with the pageant ladies, Mario Lopez, and special guests from TV.

This event looks sure to be a huge success, especially with all the enthusiastic attendees! I’ll be sure to post pics as I snap them! Hey, are you actually at the event too? Check out to tag yourself in my photos!


More from Expert Advice

Expert Advice Sponsored by Salon Centric

Hashtag Secrets of a Top Beauty Influencer

October 17, 2018

With 108,000 Instagram followers, styling and top beauty influencer Shelley Gregory (@shelleygregoryhair) knows her way around social media, including the hashtag component. Here’s how she maximizes her hashtag game.

Expert Advice
Expert Advice

2018 MODERN SALON 100: Hai Tran @hai.stylist

Jamie Newman | August 1, 2018

You've probably seen Hai Tran (@hai.stylist)'s viral-on-Instagram post about the color journey from black to blonde, which maps out the time, cost, and sessions it takes to a client to get from a box-dye black to a pale silver. But, the rest of his page is just as well-organized and beautifully organized. Learn more about Tran here.

Expert Advice Sponsored by Sexy Hair

3 Upstyling Tricks That Will Change Your Life

June 14, 2018

Stylists who excel in the art of the updo often develop clever little tricks for creating outstanding work. Here are three go-to techniques, created by Sexy Hair artists, used to create the three looks in their latest collections.

Load More