Event Coverage

New York Fashion Week: A Whirlwind of Action!

Alison Alhamed | September 13, 2011 | 6:50 AM

Hey everyone! As I write this, I am one mile away from one of the COOLEST places to be—the Mecca of fashion—New York’s Mercedes Benz Fashion Week! Today has been such a whirlwind of action as it’s my very first Fashion Week, and I must say, all of my expectations have been surpassed. I’m here with MODERN’s Beauty and Fashion Director Maggie Mulhern, who is showing me the ropes on covering this very important, trend-setting event that impacts the future direction and trends of the professional beauty industry.

In terms of fashion, WHITE IS IN! It’s all over the runways. Sheer fabrics, white cottons and flowy fabrics are hot. Bebe’s entire show was debuting its white collection. Check out the newest Bebe collection, hair by Danilo.

For hair? It continues to be all about texture—we’ve seen lots of wigs, big blowouts, even some wet looks. Fingerwaves seem to be hot and TONS of models with hair pinned off to one side and flowly waves off the shoulder.

The day began at Chris Benz, where DJ Riggs for TIGI gave us some one-on-one time while he was prepping the models. Next up, we headed to Bebe with Danilo. Then, off to Alice and Olivia with Sebastian Professional's What’s Next winner Sarah Merrie, of Hairroin Salon in West Hollywood, California. We scored an awesome interview with her where she told us all about her experience backstage so far, working with Tomas Dunkin and the Sebastian Professional team. After that, we headed to Betsey Johnson for interviews with Peter Gray for Redken and Cutler Salons. Wow, what an incredible experience THAT was! Betsey handwrites notes of inspiration for her whole team and places them all around the backstage area, it was so exciting!

We also met up with Sexy Hair’s Rafe Hardy at Althea Harper, we had a great interview with Rafe about how to dress for Fashion Week. Like I said, it’s been a whirlwind of activity but my adrenaline is high and I’m SO excited for tomorrow. One of the BEST surprises? ACCESS. It is unbelievable how much access MODERN has to some of the industry’s finest hairdressers. Wow.

Spotted: Nicki Minaj and Betsey Johnson and Sammi “Sweetheart” from Jersey Shore at Bebe.

Be sure to check out for up-to-the-minute live pics from backstage and front-of-house.

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