Industry News

Waves, Beehives, Ponies and Upcoming Trends

Lauren Salapatek | September 21, 2011 | 1:21 PM

After Spring 2012 New York Fashion Week as well as Sunday's Emmy Awards, Matrix's Ammon Carver, Nick Stenson and Franco Della Grazia have identified four upcoming key trends they believe will influence celebrities and style conscious women everywhere.

According to Matrix Artistic Designer Franco Della Grazia, who created glamourous waves for looks like designer Betsey Johnson, the "glam-with-whimsy" feeling is perfect for lighthearted spring styles and will be embraced by style divas like Christina Aguilera and Jennifer Lopez.

The style is characterized by deep side parts and crisply defined waves. Hair is swept over one shoulder and pinned behind the ear to keep strands in place. The waves will likely be complemented by bombshell colors—like vixen red, smoky brunette and "platinum card" blonde.

The beehive is back, declares Matrix Artistic Director Ammon Carver, but with a twist. "At shows like Diane Von Furstenberg," he explains, "high bouffants evoked the cool retro elegance of Mad Men's Christina Hendricks. But rather than traditional sleek and solid shapes, these hives are roughed up and romantic—with lots of texture and even wisps and flyaways." A two-toned color scheme—darker on the sides, lighter on top—give these styles a punk-rock spin.

Close fitting, neat and chic, shiny ponytails will be the perfect punctuation for many of spring's clean, timeless sportswear collections, says Nick Stenson, Matrix Artistic Director. Trendy, high-shine finishes were popular with designers like Derek Lam at NYFW and inspired by celebrities like Kate Bosworth and Gwyneth Paltrow.

For spring, look for plump and glossy braids edging hairlines, as shown by designer Lela Rose, where they provided a folksy framework for the designer's easy and elegant fashions. "There were many extremely feminine silhouettes, prints and colors in the season's collections," says Della Grazia, "and a single accent braid embellishes these styles beautifully."  The look is likely to be sported by boho-chic celebrities like Mandy Moore, Nicole Richie, Mary Kate and Ashley Olsen. "Braids are best when they're smooth and defined."

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