Hair Color Trends

American Baliage

September 29, 2011 | 9:47 AM
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“I wanted to put a kick in the natural color. I wanted to create believable contrast—to accent the cut with dimension and create a more fashion forward ‘color against color’ finish. I want it to look random, like the sun caught her.” —Beth Minardi
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1. Create an asymmetrical V-shape section in the back from crown to below the occipital. Lightener will be placed within this section.
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2. Remove fine sections from diagonal partings. Slice/skip/slice and place on foil. Foils used here are 7" x 14", pleated vertically.
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3. Color is feathered at the root. Purposely create a crooked placement closest to the root. Hold the brush both vertically and horizontally. Formula: Verolights Off Scalp lightener with 40-volume Veroxide.
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4. Draw the lightener through to the ends. Drench the ends to saturate.
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5. Foils are placed like a zipper. Note they are now more horizontal.
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6. Color is feathered erratically to the root to prevent dramatic lines of demarcation.
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7. Foils are placed back and forth, more like a zipper for random finish.
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8. Placement continues in front using slice/skip/slice technique. Sections are diagonal and selected in a zipper pattern.
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9. Continue into the front.
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10. Lift to yellow, the color of a lemon. In this case, 40 minutes.
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11. This is a fresh view of the color after processing.
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12. Toner: Joico Chrome Demi color: 1¼ oz. B9 plus ¾ oz. of G8 with Chrome Developer. Apply first to the roots and then pull through to ends for 11 minutes.
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The queen of color design is sharing her latest technique using some of her favorite tools including long foils, unique patterns and special Joico color formulas. Beth Minardi, spokesperson for Joico Vero K-Pak Color and owner of Minardi Salon in NYC, selected an Asian model, sporting some of the toughest hair to lift, to demonstrate that this type of hair can and does offer multiple interesting color possibilities. “Limiting Asian women to burgundy or black is over,” she says. “It’s time to think lighter, brighter and warmer without creating damage or garish results.” Minardi acknowledges there are challenges to lifting this natural shade. “Technically it’s a daunting task,” she says. “It’s not enough to get the hair light. Toning is important. Remember, it’s not the formula, but it’s the way it is applied, processed and placed.”

Hair Color: Beth Minardi

Cut: Stephen Wang

Photography: Roberto Ligresti

Make-up: Julie Pope for TIGI Cosmetics

Fashion styling: Melody Won for David Widjaja Associates








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