Expert Advice

Goldwell Color Zoom 2011: Let the Fun Begin!

Alison Alhamed | October 15, 2011 | 12:51 PM
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...what greeted us at check in!
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Fun new products to try out--travel-sized, my fav!
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Welcome to MIAMI!
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Download the KMS California app today... AND WHO ARE YOU?!
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Hi everyone, very excited to be reporting LIVE from the Renaissance Eden Roc in GORGEOUS Miami, Florida. It's a little windy today, but WE'RE IN MIAMI--what could be better?! Thousands of people from across the world have flown here for multiple days of inspiration and education from KMS California and Goldwell--two of MODERN SALON's most favorite things are inspiration and education!--and of course to take home the GRAND PRIZE at the Color Zoom competition!

We just checked into the hotel and already there's been tons of action. Right away at registration, we were greeted with goodies, including some cute Goldwell glasses, little samples of products and look books and inspiration hinting at the new 2012 trends collection FasciNATURE.

Tonight is the big welcome party where all attendees have been asked to strut their stuff in WHITE attire... and, in an industry where black clothes are a norm, it's sure to be a memorable occasion! After the pics, check out the video of last year's Color Zoom in Paris for a look at what makes this event so special! AND STAY TUNED FOR MORE COVERAGE! Visit for live updates and pics!

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