Industry News

Four New Matrix Developers

Lauren Salapatek | December 8, 2011 | 1:16 PM

Matrix has launched four new developers—Matrix Cream Developer 10, 20, 30 and 40 Volume—can be used with all Matrix SOCOLOR, Color Sync, Dream.Age, Wonder.brown and Logics shades, along with V-Light Powder Lightener.

The new development of Matrix color provides professionals with conistent, rich, creamy texture for all color formulas. "Regardless of whether you're working with 10 Volume or 40 Volume, highlighting or lowlighting," says Matrix Artistic Director Patrick McIvor, "Your color 'medium' is always consistent with this new developer system."

The system also helps reduce inventory in color dispenaries. Now owners and stylists no longer have to stock mulitple dedicated developers for Matrix hair color brands. That means backroom clutter is eliminated and inventory costs are reduced.  “As a salon owner, I’m always looking for ways to make my business more efficient,” says McIvor.  “Reducing the number of developers that we need to just four saves precious space and truly increases our efficieny.”

The bold, color code easy-to-read graphics on each of the developers was also created to help reduce formulation errors. “These bottles make it easy to pick the right level, even when you’re in a hurry.  And for younger stylists, the bold numbers on each bottle visually reinforce the equation between volume strength and levels of lift—ie: 10 Volume lifts one level, 20 Volume lifts two levels," says McIvor.

Watch out for these products—they will be launching in February 2012! For more information about these new Matrix developers visit

Four New Matrix Developers

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