Industry News

Simplicity Launches New Packaging

Jan Hillenmeyer | December 28, 2011 | 2:36 PM

Simplicity Hair Extensions by TressAllure is expanding its hair extension system with new width and length options, new creative colors and new packaging to make selection and use easier for the stylist.

Simplicity joined forces with leading stylist and founder of Vivienne Mackinder to roll out these innovations. The new packaging will hold six Indian remi hair extensions per pack. Extensions are available in widths of two, three and four inches and in lengths of 10-12 inches, 14-16 inches and 18-20 inches.

Simplicity’s new Funky Color Collection includes extensions in bold pink, blue, purple and red shades for daring splashes of removable hair color. The Funky shades accompany Simplicity’s 28 shades of natural looking hair color hues and six shades of gray.

The new Simplicity packaging features a clear “window” to easily identify the shade and bold labeling of extension length and width. For more information, visit

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