Celebrate Your Color

Patrick McIvor | January 12, 2012 | 9:35 AM

For those of you who follow me on Twitter or Facebook, you know that I have been teasing that 2012 is going to be a big year. I did not mean just for me, 2012 is going to be a huge year for hair color, your color!

In 2012, Matrix is the first manufacture to incorporate the new digital world into our industry to celebrate haircolor. In fact, the 365 day year long Celebrate Your Color is about YOU, us and the rest of our amazing industry, because of the remarkable colors we create everyday.

I always find it funny when a stylist or colorist rinses and shampoos a guest and they comment, "Oh, it looks great," …like we were surprised!  It's funny because 99 times out of 100 it's perfect, but it seems like we as an industry have learned to do all the correct steps and still be surprised by the outcome.  

Well, MATRIX is here to change that with Dare To Compare Kits and Color with Confidence Ideas.  This year, we are Celebrating Your Color because we know that great stylists are creating amazing color everyday and we want to take that creativity, skill and knowledge viral.  From on-line videos, to blogs, tips, contests, videos, pictures, formulas and even a 365 day E-Formula Book (created at the end of 2012 from all the best formulas salon professionals submit), 2012 is not only a year to Celebrate Your Color, but it is also a time for our industry to share.  The digital world will help celebrate how salon professionals and professional haircolor make guests look so good.

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Celebrate Your Color

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