Industry News

America's Beauty Show APP for iPhone!

Maggie Mulhern | March 1, 2012 | 11:50 AM

For those of you out there going to America’s Beauty Show in Chicago this weekend, Khalid Meniri has created a very perfect App to allow you to maximize your visit. The “ABS App”, the first ever IPhone app in the beauty trade show business, was designed by Meniri, a creative technologist and founder of SixAgency, to make life easier for show attendees. “Having observed attendees frustration of getting from A to B on the show floor,” he says, “and to be at classes on time, we  took advantage of the technology available today to provide a virtual show guide with listings of all exhibitors, classes and events.”

According to Meniri, there are multiple features for attendees, but the four that he sees being the most “tapped” are:

- Parking reminder
- Interactive Show Map
- Exhibitors List
- Educations, Events and Agenda

However, when asked, Meniri says HIS favorite is “the Augmented Reality Features which enables attendees to locate exhibitors by simply pointing the iPhone camera towards the direction they are looking and brands will appear on the screen in real-time as they browse the show floor.”

Modern Salon Media was so impressed, we decided to be part of this amazing opportunity. This way, anyone attending will find it easier to find us!

Just use the following link to access the app:

America's Beauty Show APP for iPhone!

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