Industry News

Wendy Balanger Offers Precious Oil Demo

Maggie Mulhern | April 17, 2012 | 12:57 PM

Wendy Balanger, the International Artistic Director of Pureology, was hosting editors and introducing them to Precious Oil, the new "versatile caring oil" from Pureology, launching next month. After the presentation, I asked Wendy to not just share the benefits, but to demonstrate how to use the product to make the color "take" and last longer. "It really is an amazing product," she said as we prepared to tape. "I love that it's 100% biodegradable and more importantly...that its 100% oil. Zero silcones. That means it won't weigh your hair down." The lightweight, beautifully scented oil is made from sunflower seed oil, coconut oil, olive oil and jojoba seed oil. It is the first beauty product to Green Seal certified (meaning minimal environmental impact, free from silicone and parabens and 100% biodegradable) and is sulfate and salt free.

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