Industry News

MITCH Behind-the-Scenes

Anne Moratto | July 20, 2012 | 12:58 PM

MITCH by Paul Mitchell recently held a Los Angeles photo shoot to update their MITCH campaign for Fall 2012.  I was lucky to have some time with Scott Cole, Artistic Director for the Professional Color System and Diana Schmidtke, Celebrity Men’s Groomer and a member of the Paul Mitchell styling team, who took a break behind-the-scenes to describe how they worked with their models.  The resulting images were shot and filmed for upcoming ads and for a video that was shown at the recent Paul Mitchell Gathering 2012. 

Read more about The Gathering and watch videos from the Opening Show that demonstrated the high-energy appeal of MITCH.

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