Pravana's NEVO Line

Valeria Fanelli | September 6, 2012 | 2:11 PM

Pravana's NEVO LinePRAVANA's NEVO, will consist of 100 percent vegan shampoos and conditioners, as well as three treatments: A deep conditioner, a color lock leave-in and an oil. Each product in the NEVO collection contains PRAVANA’s exclusive Drops of the Amazon, a natural complex designed to nurture, protect and preserve the surface of hair with three vital ingredients derived from some of the most resilient plants found in the Amazon: Mulateiro Extract, Babassu Oil and Brazil Nut Oil.

To celebrate the launch of this earth-friendly collection, PRAVANA is introducing two limited edition NEVO Flower Power Duos. Available in Moisture Rich or Reparative, these duos are housed in boxes that can be planted and grow flowers.

-Moisture Rich Shampoo & Conditioner: Infused with precious oils and ingredients from the depths of the Amazon, the Moisture Rich Shampoo & Conditioner permeate dry hair with vital moisture derived from high concentrations of babassu and Brazil nut oil. This duo is enriched with drops of the Amazon to cleanse, repair and nurture hair.

-Reparative Shampoo & Conditioner: Formulated with two mega-doses of nature’s most complete proteins – quinoa and soy protein –these products restore elasticity, strength and shine to damaged hair. NEVO’s proprietary drops of the Amazon elixir provides effective surface conditioning to protect color and provide a silky smooth finish.

Every NEVO product will come in 100 percent biodegradable packaging. NEVO’s new biodegradable plastic begins to breakdown within 250 days of being placed in a landfill, while plastic bottles can remain for as long as 1,000 years.

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