Industry News

Best of Both Worlds

Michele Musgrove | September 10, 2012 | 1:07 PM

I recently re-watched The September Issue, a 2009 documentary that chronicles Vogue magazine’s Fall Fashion issue. It’s a fascinating behind-the-scenes portrayal of creative tension and passion. Definitely worth checking out, perhaps as you scale the mountain of consumer beauty fall editions weighing down your reception area.

But first, enjoy the one September issue designed specifically for you, the salon professional. For our version, MODERN invited top artists to interpret fall trends in hair and beauty fashion, color, texture and accessories, with a mission of translating all into more service and retail business, more happy clients. As important as it is that you know the latest fashion trends, it is essential you understand the how-to and design behind them.

Best of Both WorldsBest of Both WorldsWe turned to Nick Stenson and Ammon Carver to craft our cover story. As leading Matrix educators and celebrity stylists, they bridge the latest fashion with wearable hair designs. See their urban pixie cuts, tinged with the hottest hue trends, on page 94.

Speaking of the ultra-hot pixie, if you are one of MODERN’s nearly 90,000 Facebook friends, then you were the first to see instant beauty updates on Miley Cyrus, Elisabeth Moss and other celebs. Through our social media, e-letters and industry-leading website, MODERN keeps you upto-the-minute on all breaking beauty news, with professional insights and practical how-to education to support it.

Note: Regardless of how you feel about Miley’s look, you have to love the shorter hair trend she embraced. Whether aggressively undercut or traditional, short hair and major makeovers are good for business.

Another trend good for salon business is the continued evolution of the curl category. Natural curls are hot. So are curl-enhancing, curl-creating tools and services. The best news, however, is that the demand for texture options—curly, smooth, everything in between—is stronger than ever. To learn (and earn) more as a curl expert, don’t miss our texture! supplement, inserted at page 89.

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