Close
Expert Advice

Aveda Full Spectrum Video Contest Winner: Color Transformation

Alison Alhamed | October 5, 2012 | 7:13 AM

Aveda and MODERN SALON TV are so excited to bring you the winner of Aveda's Full Spectrum Video Contest, Irene Loveta, of Irene Loveta Studios.

Loveta's video not only was incredibly well put together, but it also showcased the beautiful results achievable through using Full Spectrum Color.

For this contest, Aveda was looking for professional stylists--and cosmetology students--to demo how they use Aveda Full Spectrum Color. The grand prize winner, chosen by Aveda judges, not only received bragging rights and press exposure, but also the winning video will be aired on MODERN SALON TV--the industry's primary source for video inspiration, education and collaboration. The winner, along with two runners-up, will also receive an all-expenses-paid trip to New York City to participate in a MODERN SALON Artist Session--the exclusive hands-on photoshoot workshop--where they will gain priceless knowledge on how to execute a photoshoot and walk away having experienced their own professional shoot along with a finished photo for their portfolio.


Click HERE to watch the other fantastic submissions!

More from Expert Advice

Expert Advice Sponsored by Salon Centric

You’re Ready to Raise Your Prices. Now What?

January 14, 2019

You worry that raising your prices might cause strain on your clients. They may even leave. But as a businessperson, you really can’t afford not to raise your prices. Here are some smart strategies on how to raise your prices right.

Load More