Industry News

Mirabella Beauty Launches Limited Edition Lash & Line Collection

Elizabeth Jakaitis | October 13, 2014 | 8:54 AM

Mirabella Beauty releases Lash & Line, a limited edition collection that includes a new volumizing mascara, a new brown ink eyeliner marker and a classic bestselling brown eye pencil. These three products can be mixed and matched to create either a natural or dramatic look.

New Lash Luxe Mascara is formulated with active ingredient Widelash to yield longer, thicker lashes. Widelash fortifies both the eyelash hair fiber and bulb, promoting stronger lashes. Lash Luxe Mascara also contains hard waxes to help build the lashes, giving length and curl. These waxes are combined with a fixing film to help mascara adhere to the lashes without clumping. Synthetic polymers in the creamy, easy-to-apply formula give lashes volume. The powerful combination of ingredients results in long, voluminous lashes from root to tip – with the added benefit of long-term lash strengthening. 

Brown Stone Magic Marker Eyeliner offers a new, limited edition shade of Mirabella’s top-selling Magic Marker – providing long-lasting, intense color in a brush-tipped eyeliner marker. This product offers users a smooth, clean line that’s bold and dramatic. Twig Eye Definer is a rich brown colored eye pencil that glides on smoothly for a precise yet natural look.

Lash & Line will be available at professional salons and on beginning January 2015.  

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