Industry News

Mirabella Beauty Launches Limited Edition Lash & Line Collection

Elizabeth Jakaitis | October 13, 2014 | 8:54 AM

Mirabella Beauty releases Lash & Line, a limited edition collection that includes a new volumizing mascara, a new brown ink eyeliner marker and a classic bestselling brown eye pencil. These three products can be mixed and matched to create either a natural or dramatic look.

New Lash Luxe Mascara is formulated with active ingredient Widelash to yield longer, thicker lashes. Widelash fortifies both the eyelash hair fiber and bulb, promoting stronger lashes. Lash Luxe Mascara also contains hard waxes to help build the lashes, giving length and curl. These waxes are combined with a fixing film to help mascara adhere to the lashes without clumping. Synthetic polymers in the creamy, easy-to-apply formula give lashes volume. The powerful combination of ingredients results in long, voluminous lashes from root to tip – with the added benefit of long-term lash strengthening. 

Brown Stone Magic Marker Eyeliner offers a new, limited edition shade of Mirabella’s top-selling Magic Marker – providing long-lasting, intense color in a brush-tipped eyeliner marker. This product offers users a smooth, clean line that’s bold and dramatic. Twig Eye Definer is a rich brown colored eye pencil that glides on smoothly for a precise yet natural look.

Lash & Line will be available at professional salons and on beginning January 2015.  

More from Industry News

Industry News Mannequin head from Kris Sorbie NYC
Industry News

Shaking Up The Mannequin Game

Maggie Mulhern | March 15, 2019

"I feel hairdressers don’t always appreciate esthetic when working with mannequin heads," says the iconic Kris Sorbie, famed colorist, stylist and artist. As the Global Artistic Director for Redken, Sorbie has handled many a "head" and decided a couple years ago that it was time to up the mannequin head game.

Industry News Sheila Zaricor-Wilson, president-elect of Intercoiffure America/Canada.
Industry News

Women in Leadership: Sheila Zaricor-Wilson

Michele Musgrove | February 27, 2019

As Intercoiffure prepares for its Spring Atelier, its president elect prepares to take charge. With our Women in Leadership series, we connect with Sheila Zaricor-Wilson, who shares her history, her thoughts and her goals for her tenure.

Industry News Karen Gordon, president of Cosmetologists Chicago, the organization that owns and operates America's Beauty Show.
Industry News

Women in Leadership: Karen Gordon

Michele Musgrove | February 27, 2019

As Cosmetologists Chicago prepares for America's Beauty Show in late March, our Women in Leadership series talks with the newest president of the association, Karen Gordon. In a candid interview, she shares her history, her thoughts and her goals for her tenure ahead.

Load More