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Industry News

HOW TO: Fiery Copper, Beautiful For Any Age

Maggie Mulhern | October 22, 2014 | 9:00 PM

Mike Petrizzi, Artistic Director for AGEbeautiful has been playing around with the new 5RR which he finds “Remarkable! It’s a fiery hue that lasts up to 8 weeks and address all the 5 signs of aging, which in addition to loss of color include loss of: volume, shine, moisture and manageability.”

Here Petrizzi shares the HOW TO for one of his favorite makeovers on Melissa:

Formula One:

4oz AGEbeautiful 5RR Liqui-Crème Permanent

4oz 30 Volume AGEbeautiful Developer

Formula Two:

4oz AGEbeautiful 5RR Liqui-Crème Permanent

4oz 40 Volume AGEbeautiful Developer

Step 1. Begin the root application using formula one. Apply this to the first inch of hair from the scalp.

Step 2. Once your roots are applied, apply formula two to the mid shafts to ends of the hair. Be sure to evenly saturate the hair, taking fine sections.

Step 3: Process for 45 minutes.

Step 4: Rinse, shampoo and condition.

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Larisa Love Joins Bellus Academy “Style for the Road” Event Celebrating Beauty, Barbering and Bikes

November 30, 2018

On Saturday, December 1, barbering, bikes, American Crew and Bellus Academy will come together to celebrate the opening of Bellus Academy’s Chlula Vista campus. From 5 p.m. to 9 p.m. the “Style for the Road” event will feature style demonstrations by some of American Crew’s most accomplished guest artists and offer free haircuts to guests. Larisa Love will be sharing all the excitement on Instagram.

Industry News
Industry News

Industry Mourns Gino Trunzo

Maggie Mulhern | November 14, 2018

MODERN and the industry mourns the loss of Gino Trunzo who died yesterday in Mexico of a heart attack. Trunzo made a name for himself in the nail world as both a manicurist and essie’s Assistant Vice President and was named assistant vice president of business development for Redken and Pureology earlier this year.

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