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Halloween How-To: Scare and Seduce

Elizabeth Jakaitis | October 27, 2014 | 12:22 PM

This sultry makeup works well for a wide range of Halloween costumes! Whether it’s a vampire, witch, or even a dark take on your favorite Disney princess, this look is sure to scare and seduce. 

 

Step 1: Apply foundation or power in a shade or 2 lighter than what you typically wear to the entire face – be sure to include your face and neck!

 

Step 2: Using beautyADDICTS Solution Eyes Eyeshadow, apply the lightest shade on the entire lid and the darkest shade to contour in the crease.

 

Step 3: To create a perfect (and dramatic) cat eye, carefully draw the outline with beautyADDICTS Effortless Eyes Eyeliner in SEDUCE and then fill in. Draw in a downward motion to avoid and holes near the lashline.

 

Step 4: With the same eyeliner, line lips and gently blend in towards the center with beautyADDICTS Pro Smudge Brush for an ombre look.

 

Step 5: Apply beautyADDICTS Beautifull Lips Lipstick in Peep Show to the entire lip.

 

Tip: Finish with beautyADDICTS showOFF Mascara on top AND bottom lashes.

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Minerva Beauty Names Winner in Salon Makeover Contest

Alison Alhamed | October 16, 2017

For some salon owners, the idea of a salon renovation is overwhelming, or there isn’t budget, or other things have taken priority. So Minerva Beauty launched the MODERN SALON Makeover Contest by Minerva Beauty, which grants one lucky winner the opportunity to see their salon get a total facelift. That means all new furniture from Minerva Beauty in partnership with Quest Resources. After combing through all of the amazing entries, the judges have spoken!

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