Industry News

Farouk Systems Sponsors the 63rd Annual Miss Universe Pageant & Unveils The Miss Universe Style Illuminate Line by CHI

Elizabeth Jakaitis | November 7, 2014 | 9:20 AM

Farouk Systems Inc. proudly announces its continued support of the Miss Universe Organization, sponsoring their 63rd annual pageant which is set to air on NBC January 25, 2015 (8-11 p.m. EST).  The host site will be Florida’s International University in Doral. During the upcoming pageant, Farouk Systems will also introduce The Miss Universe Style Illuminate Line by CHI which will launch nationwide January 2015.


Inspired by the beauty, confidence and hair versatility the Miss Universe pageant is known for, CHI created the Miss Universe Style Illuminate Line to provide the convenience of molding several styles in one day. The line contains 6 styling aids produced with key ingredients and conditioning anti-oxidants to enhance volume and hold without buildup, offering a complete selection of pliable products.


For over a decade, Farouk Systems, together with its’ CHI Hair Care brand, have experienced a successful partnership and sponsorship of the Miss Universe Pageant and Donald Trump. The 2015 pageant will bring together both CHI Hair Care and the Miss Universe Style Illuminate Line, contributing to the styling needs for nearly ninety contestants from different countries around the world. Both lines will be used by CHI’s highly trained styling team spear-headed by the company’s Global Board Member, Tammy Mixon.


“In order to achieve so many looks on so many hair types and textures, we rely on CHI Hair Care and the Miss Universe Style Illuminate Line to provide the results we need,” says Mixon. “The lines allow us to successfully create consistent, beautiful styles for each contestant from photo shoots to on-site appearances to the actual live airing.”


According to Farouk Shami, Founder and Chairman, “The Miss Universe Organization is well-known for empowering women and encouraging them to have the confidence they need to succeed in today’s world. We are honored to share this same passion and vision.  Our collaboration with the Miss Universe Organization as well as with Mr. Donald Trump will bring forth a new styling age for busy women everywhere, especially with the introduction of the Miss Universe Style Illuminate line.”


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