Close
Industry News

3 Ways to Make Your Gift Card Sales Skyrocket

Lauren Salapatek | November 12, 2014 | 11:16 AM

The holidays are right around a corner, and this means increased business opportunities for your business as a stylist or a salon owner. Tanisha Foster, Director of Vertical Market shares with us how gift certificates can increase your revenue sales. Here are three tips that will help this season be the best season for gift card sales.

#1. Offer gift cards at your location, on your website and your Facebook page. This enables you to offer print and electronic delivery for all of your customers. Make sure you provide a variety of price ranges - this allows gift options for purchasers at every price point. If you are making custom gift baskets – include gift cards.

#2. You have to market your gift cards. Market them through social media, in-store signage and e-mail. Focus on convenience – this is key during the holiday season especially for your last minute shoppers.

#3. Timing is everything. Start your initial push the week leading up to Black Friday. This is when most people begin their holiday shopping. You want to also continue your marketing efforts through the end of the year. This is a great way to make sure your gift card sales stay steady. Keep your buyers in mind and offer perks. The more they spend at your location, the more of a chance they will get rewards.

For more content like this, check out Booker's Blog!

More from Industry News

Industry News Larisa  Love
Industry News

Larisa Love Joins Bellus Academy “Style for the Road” Event Celebrating Beauty, Barbering and Bikes

November 30, 2018

On Saturday, December 1, barbering, bikes, American Crew and Bellus Academy will come together to celebrate the opening of Bellus Academy’s Chlula Vista campus. From 5 p.m. to 9 p.m. the “Style for the Road” event will feature style demonstrations by some of American Crew’s most accomplished guest artists and offer free haircuts to guests. Larisa Love will be sharing all the excitement on Instagram.

Industry News
Industry News

Industry Mourns Gino Trunzo

Maggie Mulhern | November 14, 2018

MODERN and the industry mourns the loss of Gino Trunzo who died yesterday in Mexico of a heart attack. Trunzo made a name for himself in the nail world as both a manicurist and essie’s Assistant Vice President and was named assistant vice president of business development for Redken and Pureology earlier this year.

Load More