Industry News

Pravana Celebrates Ten Years

Anne Moratto | December 2, 2014 | 10:01 AM

Pravana, the haircolor and care brand founded by Steve Goddard celebrates ten years in 2014.  Goddard launched the line during an economic climate that was forcing other brands to go bust or to scale back.  His understanding of the industry meant he knew how to reach hairdressers without an academy or large education team and was one of the first to launch a web-based certification program. 

“I remember distinctly when I got the idea, “said Goddard. “I was flying and reading American Way magazine and saw an ad for online degrees.  And I thought, if someone can get their doctorate online, they can definitely learn more about using a color line online, too.”

Goddard, who will receive the City of Hope’s Spirit of Life Award in 2015, recognizing him for his philanthropic leadership, said that his “fashion” colors are a big contributor to the company’s growth.  “Our VIVID sales are up 38 percent.”

In 2015, Pravana will be introducing new colors, line extensions and continuing to build on the success of their social media platforms and programs.

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Minerva Beauty Names Winner in Salon Makeover Contest

Alison Alhamed | October 16, 2017

For some salon owners, the idea of a salon renovation is overwhelming, or there isn’t budget, or other things have taken priority. So Minerva Beauty launched the MODERN SALON Makeover Contest by Minerva Beauty, which grants one lucky winner the opportunity to see their salon get a total facelift. That means all new furniture from Minerva Beauty in partnership with Quest Resources. After combing through all of the amazing entries, the judges have spoken!

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