Hair Color Trends

Get The Gold OUT: TIPS To Creating Icy Blondes

Maggie Mulhern | December 4, 2014 | 12:06 PM

Annie Rush, an artist at the Eva Scrivo Salon, puts the finishing touches on an Arctic Blonde created by Meri Kate O'Connor.

Eva Scrivo, owner of the Eva Scrivo Salons (NYC), is considered by many consumer beauty editors and color insiders: “The Queen Of Balayage”. Both Scrivo and staff have balayage and icy blondes perfected. MODERN caught up with her recently to get the scoop on HOW to keep unwanted gold out of platinum shades, which Scrivo shares is one of the most frequent concerns raised at the Eva Scrivo Academy.

Here Scrivo offers five key tips to GET THE GOLD OUT:

  1. EXPERIMENT: “Experiment with different bleaches,” says Scrivo. “We use 4 or 5 different bleaches in our salons. When possible do a test strand. Different bleaches react differently on each head.” Scrivo prefers paste but has tried and still uses all types of bleach.
  2. HEAT: Use heat as a last resort. “This can be quite damaging.”
  3. PROCESSING TIME: Increase processing time if the gold won’t budge. “This is a safer alternative.”
  4. WARMTH: Make sure the client is in a warm area of the salon, away from drafts or vents. “If the client is sitting under an air conditioning vent, the hair may process or lift unevenly.”
  5. TONERS: According to Scrivo, colorists should not rely on toners. “I rarely use toners,” says Scrivo. “Toners can muddy the color. Try to get to the desired shade with bleach. It’s worth the extra effort.”

An Arctic Blonde color design by Eva Scrivo artist Alissa Frum

For more information about the academy and classes on balayage (next one is “The Art of Balayage - Arctic Blonde” to be held Jan. 19, 2015), go to

Facebook Comments

More from Hair Color Trends

Sophie Turnerr for Wella
Hair Color Trends Sponsored by Wella / P&G Professional Care

Stronger, Better, Faster Blonde, FREE

May 25, 2018

Wella is launching an end-to-end bond repair system: WellaPlex + FusionPlex. For the next 30 days, when you create a account, you’ll receive a free FusionPlex $50 stylist kit on your first purchase.

Hair Color Trends
Hair Color Trends

7 Most Loved Hair Color Products for Men

Jamie Newman | May 9, 2018

For gray coverage, a fresh finish or if he’s yearning for change, the name of the game with men’s color is speed—a quick service that can get him in and out of the salon on his lunch break. MODERN SALON’s Instagram following—all 915,000 of you!—weighed in on your favorite men’s hair color that gets the job done beautifully. 

Load More