Industry News

Keratin Complex Announces "Day of Indulgence" Campaign

Elizabeth Jakaitis | January 8, 2015 | 7:49 AM

This year Keratin Complex is launching “Day of Indulgence,” an in-salon initiative designed to help stylists celebrate their loyal clients by offering one-of-a-kind Keratin Complex services.

In participating salons, consumers will be able to attend designated Days of Indulgence and choose from a selection of Keratin Complex services. The brand invites its customers to “find their inner bliss” with a service that fits their hair type and needs.

The Menu of Services includes:

Scalp and Soul Revival: Rejuvenate and restore balance to the hair with Vanilla Bean Deep Conditioner. Detox your day with an invigorating shampoo followed by an intensive deep conditioning service and blow-dry. This aromatic experience nourishes, hydrates and delivers impact shine.

The Decadent Transformation: Transform a dry, lackluster look and fall in love with softer, smoother and shinier hair with the decadent KeraWhip Hydrating Cream Conditioner that can be added on to any haircut.

Perfectly Polished: This blowout and flat-iron service delivers a sleek, shiny and polished look in an instant using Thermo-Shine Thermal Protectant Mist.

The Keratin Booster: Upgrade any blow-dry service with a powerful dose of keratin. Just one Vitalshot Restorative Keratin Ampoule restores strength and resilience to damaged, weak or compromised hair, while reducing frizz and creating a radiant, shiny finish.

Customers who participate can share their experiences and gift a service to others digitally, by using the hashtags #KCIndulge or #KeratinComplex. The Day of Indulgence campaign will be launching nationwide in select salons starting in January 2015.

For more information about Keratin Complex or to find a salon near you, please visit

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