Transformation: From Mousy Brown to Bold Red
"My guest came in and asked for something bold, something to make her stand out and sing... she wanted something RED," explains Dominique DeFrancesco, colorist from De La Mer Salon in Bellmore, New York. "I showed her options that would suit her skin tone and eye color and... and when it was all over, she sang!" DeFrancesco finished the red canvas with a Goldwell Colorance glaze to add shine and to enhance the vibrant hues then applied Goldwell Dualsenses Color Lock Serum to lock color in and extend the vibrancy up to 22 washes.
DeFrancesco's Bold Red Formula
Detail A: Goldwell Developer 30 volume with Goldwell Topchic 6KG (20 mls) 6KR (15 mls) 6NAA (5mls for control)
Detail B: Goldwell Developer 10 volume with Goldwell Topchic 6KG (10 mls) 7KG (10 mls) 6KR (10 mls) 7 KR (10mls)
Detail C: Goldwell Colorance Lotion 60 mls with Goldwell Colorance 8OR (20 mls) 7BG (5mls) 7KG (5mls)
Step 1: Apply Detail a from roots to mid-lengths.
Step 2: Apply Detail B melting into Detail A, overlaying the previous lightened hair to create depth and dimension.
Step 3: Process for 35 minutes.
Step 4: Shampoo, towel dry and apply Detail C root to ends, process for 10 minutes.