Industry News

On Rite Announces Corporate Name Change to Hair Visions International

Elizabeth Jakaitis | February 4, 2015 | 2:07 PM

On Rite has announced the creation of a new name, Hair Visions International, to more clearly identify the company and its individual brands.

In 1975, On Rite Company was established, offering men's hair replacement. Since then, business has expanded to include Gemtress women's human hair and synthetic handmade wigs, UltraTress hair extensions, Simplicity hair extensions and TressAllure fashion wigs.

"Over the recent years, it got very confusing when referencing On Rite," states Hair Visions International President Andrew Wright. "Were we talking about men's brand or the company? This change will allow us to better promote our men's products and our expanded brands."

Moving forward, the corporate name is now Hair Visions International. On Rite will refer exclusively to the men's hair replacement brand.  Hair Visions International brands include:

  • On Rite - men's hair replacement brand
  • Gemtress - women's hair replacement brand
  • UltraTress - human hair extension brand
  • Simplicity - patented human hair extension brand
  • TressAllure - women's synthetic fashion wig brand   

More from Industry News

Industry News Larisa  Love
Industry News

Larisa Love Joins Bellus Academy “Style for the Road” Event Celebrating Beauty, Barbering and Bikes

November 30, 2018

On Saturday, December 1, barbering, bikes, American Crew and Bellus Academy will come together to celebrate the opening of Bellus Academy’s Chlula Vista campus. From 5 p.m. to 9 p.m. the “Style for the Road” event will feature style demonstrations by some of American Crew’s most accomplished guest artists and offer free haircuts to guests. Larisa Love will be sharing all the excitement on Instagram.

Industry News
Industry News

Industry Mourns Gino Trunzo

Maggie Mulhern | November 14, 2018

MODERN and the industry mourns the loss of Gino Trunzo who died yesterday in Mexico of a heart attack. Trunzo made a name for himself in the nail world as both a manicurist and essie’s Assistant Vice President and was named assistant vice president of business development for Redken and Pureology earlier this year.

Load More