Industry News

On Rite Announces Corporate Name Change to Hair Visions International

Elizabeth Jakaitis | February 4, 2015 | 2:07 PM

On Rite has announced the creation of a new name, Hair Visions International, to more clearly identify the company and its individual brands.

In 1975, On Rite Company was established, offering men's hair replacement. Since then, business has expanded to include Gemtress women's human hair and synthetic handmade wigs, UltraTress hair extensions, Simplicity hair extensions and TressAllure fashion wigs.

"Over the recent years, it got very confusing when referencing On Rite," states Hair Visions International President Andrew Wright. "Were we talking about men's brand or the company? This change will allow us to better promote our men's products and our expanded brands."

Moving forward, the corporate name is now Hair Visions International. On Rite will refer exclusively to the men's hair replacement brand.  Hair Visions International brands include:

  • On Rite - men's hair replacement brand
  • Gemtress - women's hair replacement brand
  • UltraTress - human hair extension brand
  • Simplicity - patented human hair extension brand
  • TressAllure - women's synthetic fashion wig brand   

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