Fashion Week

NYFW How-To: 5-Step Men's Mani by Cuccio

Elizabeth Jakaitis | February 12, 2015 | 10:57 AM
Elaine Watson giving men's manicures at NYFW 2015

Manicure services do not need to be limited to the ladies as Cuccio demonstrated by kicking off NYFW with men’s manis at the Gilded Age presentation at the Refinery Rooftop on February 11. Led by Elaine Watson, vice president of sales and marketing and global education director for Cuccio Colour, the team gave manicures to each of the 20 male models using a variety of Cuccio products.


1. First, hands were sanitized with CuccioPro Antibacterial Cleansing Spray.

2. Nails were then shaped with the Cuccio white wood board and buffed with a gold block.

3. Dust was removed with CuccioPro Antibacterial Cleansing Spray and a clean scrub brush.

4. Next, Cuccio Nail Solutions Base Coat and High Shine Top Coat were applied.

5. The manicures were finished with a quick hand massage using Cuccio Naturale Body Butter Lyte.

Watson will be in New York for more than a week working with various designers and magazines promoting the Cuccio brand.

More from Fashion Week

Fashion Week
Fashion Week

NYFW: Natural Texture and Shine from Evo for Mara Hoffman

September 13, 2018

Natural texture and shine were the hair trends seen from Evo at Mara Hoffman during NYFW.  "For me, the hair look was about letting go of perceived standards of beauty and instead, focusing on the beauty of the individual," says Gareth Bromell, Evo Hair Global Ambassador. "To celebrate the diversity of the individuals, i enhanced each model’s natural hair to allow their natural texture to shine. a simple look, providing a natural nod to all that comes from this earth."

Load More