HOW-TO: Elongated Curls and Nomadic Texture at Naadam Fall/Winter 2015
Aveda and the Naadam Fall/Winter show partnered together to create styles that projected the strength of the modern nomad. Naadam, who responsibliy sources and produces knitwear with the intent to preserve and extend the values of nomadic livng, showed off garments that combined luxury and wearability, pairing contemporary tailoring with classic silhouettes.
To complement the clothing, Allen Ruiz, Aveda Global Artistic Director for Hair Styling helped project the concept of the collection through the styling. While each of the men at Naadam had slightly different styles, Ruiz created an overall collectiive representing strength and tenacity.
"When I look at this man, I can see the power of his soul. He's courageous. He's fierce. He's unstoppable," said Ruiz.
GET THE LOOK:
STEP 1: On damp hair, apply a coin-sized amount of Damage Remedy Daily Hair Repair to help with detangling.
STEP 2: Using a wide-tooth comb, separate and elongate curls from roots to ends.
STEP 3: Next, apply a generous coat of Pure Abundance Style-Prep for weightless volume.
STEP 4: Using a diffuser, blow dry hair in sections. Barely touch hair to keep curls elongated yet frizz-free.
STEP 5: Emulsify 5 drops of moisturizing hair oil and scrunch into ends for added moisture.
STEP 6: To finish, set with a light mist of hairspray.