Close

OSCARS HOW-TO: Recreate the Winning Men's Look with American Crew

Anne Moratto | February 23, 2015 | 11:48 AM
Michael Keaton (top left), Bradley Cooper (top right), Benedict Cumberbatch (bottom left) and Eddie Redmayne (bottom right)

The men nominated for Best Actor were also some of the most beautifully groomed at last night's Academy Awards in Los Angeles. Celebrity Groomer Diana Schmidtke worked with nominee Michael Keaton and she paid attention the other men, offering tips on how to recreate their red carpet styles using American Crew.

 

Michael Keaton:

"Michael takes such great care of himself that I have to do very little," says Schmidtke.

Step 1:  Start with American Crew Boost Powder on dry hair, working it through the roots to give hair lift and thickness.

Step 2:  Apply a nickel-size amount of American Crew Fiber. Warm it up in your hands and apply to hair from front to back and back to front for even application. This step will thicken, texturize and increase the fullness of the hair.

Step 3: Finish with a light mist of hairspray such as R+CO to lock in the look.

Products: American Crew Boost Power, American Crew Fiber, R+CO Hairspray

 

Bradley Cooper:

“Bradley has longer hair right now, so for a longer-haired red carpet look it's always a great idea to push your hair back and away from your face. The red carpet is all about stepping it up and putting your best foot forward!”

Step 1: Start with clean, shampooed hair. While your hair is damp take a quarter-size amount of American Crew Firm Hold Styling Gel and distribute evenly.

Step 2: Lightly comb hair from back to front, keeping volume on top, but the sides slicked back.

Products: American Crew Firm Hold Styling Gel

 

Benedict Cumberbatch:

“Benedict went with a very classic and groomed look. It’s perfect. I like that the part is not obvious, but gentle and looks like he just ran his hands through his hair. This is a different look for him and he nailed it!”

Step 1: On wet hair, apply American Crew Firm Hold Styling Gel for ultimate hold and shine.

Step 2: To straighten, blow dry by flat wrapping hair using a denman brush, blow-drying hair from left to right, right to left.

Step 3: Once the hair is dry, if texture still exists, use a flat iron and take random sections to smooth out all hair.

Step 4: Apply a quarter-size amount of American Crew Pomade, warming it up in your hands and applying it to hair from front to back. American Crew Pomade will allow you to create a high shine look paired with American Crew Firm Hold Styling Gel’s long-lasting power.

Products: American Crew Firm Hold Styling Gel, American Crew Pomade

 

Eddie Redmayne:

“Eddie has gorgeous naturally wavy and thick hair.  He looks great and is a perfect example of how to work with your natural curly hair and texture.”

Step 1: Start with fresh clean hair by shampooing with American Crew Daily Shampoo.

Step 2: To feature your natural texture, let hair naturally air dry.

Step 3: Once hair is completely dry, use a dime-size amount of American Crew Liquid Wax. Rub it between your fingertips and your palms, and once it is evenly distributed apply it from front to back, back to front. American Crew Liquid Wax helps define your curls, and has the perfect amount of hold to them in place all night.

Products: American Crew Daily Shampoo, Liquid Wax

For more information, visit www.americancrew.com.

 

More from HIS Modern Grooming

NAHA
NAHA

2019 NAHA Finalists: Men

Lauren Salapatek | December 3, 2018

Men's styling is an integral part of the professional beauty industry. Entrants for this NAHA category submitted three images displaying their best men's hair styling work.

Industry News Larisa  Love
Industry News

Larisa Love Joins Bellus Academy “Style for the Road” Event Celebrating Beauty, Barbering and Bikes

November 30, 2018

On Saturday, December 1, barbering, bikes, American Crew and Bellus Academy will come together to celebrate the opening of Bellus Academy’s Chlula Vista campus. From 5 p.m. to 9 p.m. the “Style for the Road” event will feature style demonstrations by some of American Crew’s most accomplished guest artists and offer free haircuts to guests. Larisa Love will be sharing all the excitement on Instagram.

HIS Modern Grooming Sponsored by American Crew

6 Important Questions for a Beard Guru

October 29, 2018

Adriana Fournier knows a lot about beards. “I live in Portland,” laughs the American Crew educator. “Everyone here has a beard!” She also shares beard know-how with colleagues in classes across the country and has encountered many beard-related situations along the way. Here she addresses six of stylists’ most frequently asked questions about beard design and grooming.

Load More