OSCARS HOW-TO: Recreate the Winning Men's Look with American Crew

Anne Moratto | February 23, 2015 | 11:48 AM
Michael Keaton (top left), Bradley Cooper (top right), Benedict Cumberbatch (bottom left) and Eddie Redmayne (bottom right)

The men nominated for Best Actor were also some of the most beautifully groomed at last night's Academy Awards in Los Angeles. Celebrity Groomer Diana Schmidtke worked with nominee Michael Keaton and she paid attention the other men, offering tips on how to recreate their red carpet styles using American Crew.


Michael Keaton:

"Michael takes such great care of himself that I have to do very little," says Schmidtke.

Step 1:  Start with American Crew Boost Powder on dry hair, working it through the roots to give hair lift and thickness.

Step 2:  Apply a nickel-size amount of American Crew Fiber. Warm it up in your hands and apply to hair from front to back and back to front for even application. This step will thicken, texturize and increase the fullness of the hair.

Step 3: Finish with a light mist of hairspray such as R+CO to lock in the look.

Products: American Crew Boost Power, American Crew Fiber, R+CO Hairspray


Bradley Cooper:

“Bradley has longer hair right now, so for a longer-haired red carpet look it's always a great idea to push your hair back and away from your face. The red carpet is all about stepping it up and putting your best foot forward!”

Step 1: Start with clean, shampooed hair. While your hair is damp take a quarter-size amount of American Crew Firm Hold Styling Gel and distribute evenly.

Step 2: Lightly comb hair from back to front, keeping volume on top, but the sides slicked back.

Products: American Crew Firm Hold Styling Gel


Benedict Cumberbatch:

“Benedict went with a very classic and groomed look. It’s perfect. I like that the part is not obvious, but gentle and looks like he just ran his hands through his hair. This is a different look for him and he nailed it!”

Step 1: On wet hair, apply American Crew Firm Hold Styling Gel for ultimate hold and shine.

Step 2: To straighten, blow dry by flat wrapping hair using a denman brush, blow-drying hair from left to right, right to left.

Step 3: Once the hair is dry, if texture still exists, use a flat iron and take random sections to smooth out all hair.

Step 4: Apply a quarter-size amount of American Crew Pomade, warming it up in your hands and applying it to hair from front to back. American Crew Pomade will allow you to create a high shine look paired with American Crew Firm Hold Styling Gel’s long-lasting power.

Products: American Crew Firm Hold Styling Gel, American Crew Pomade


Eddie Redmayne:

“Eddie has gorgeous naturally wavy and thick hair.  He looks great and is a perfect example of how to work with your natural curly hair and texture.”

Step 1: Start with fresh clean hair by shampooing with American Crew Daily Shampoo.

Step 2: To feature your natural texture, let hair naturally air dry.

Step 3: Once hair is completely dry, use a dime-size amount of American Crew Liquid Wax. Rub it between your fingertips and your palms, and once it is evenly distributed apply it from front to back, back to front. American Crew Liquid Wax helps define your curls, and has the perfect amount of hold to them in place all night.

Products: American Crew Daily Shampoo, Liquid Wax

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