Industry News

Valorie Reavis Named ISBN Executive Director

Anne Moratto | March 3, 2015 | 10:23 AM

The International SalonSpa Business Network (ISBN) has selected Valorie Reavis as its executive director. In this new position for ISBN, Reavis will serve as the liaison between the ISBN Board, its Executive Committee and membership and drive the business strategy and health of the association. She will also manage the day-to-day business and marketing for the ISBN and the development of high quality, high value meetings, events and communications. Finally, she will oversee the planning and execution of the annual conference for both members and vendor partners.

Margie Provenzano, ISBN’s director of business development, will continue in her role through the 2015 conference, which will ensure a smooth transition in management. Provenzano is resigning to focus on her thriving psychology practice on a full-time basis.

 “Today’s beauty marketplace has seen the rapid emergence of numerous new business models beyond the traditional salon and spa,” says Rhoda Olsen, ISBN president. “As ISBN expands our leadership role in the industry, we have hired Valorie to build upon our growing momentum. The Board is confident that she has the skills, experience and style to help us grow ISBN into a meaningful and relevant association for many years to come.”

As the founder of Linkup Marketing, Reavis is an experienced strategist with a splash of creative design and a twist of techy. Her marketing consultancy focuses on blending traditional and digital media in order to bring her clients and their customers/communities closer together. Previously, she was the global marketing manager for a multi-national software provider serving the beauty industry.

“ISBN has been a unique and special part of the industry for many years,” says Reavis. “I look forward to working with the board, members and vendor partners to build the association’s initiatives and networking programs. The team at the helm of this organization is queued for some interesting updates that will bring outstanding new benefits and programs to its members.”

SAVE THE DATE: ISBN’s 2015 Conference takes place May 3-5, 2015, at The Ritz-Carlton, Amelia Island, FL. Watch for details at and connect on the International SalonSpa Business Network’s Facebook page:

The International SalonSpa Business Network is comprised of more than 50 top companies, owning two to 12,000 salons and/or spas each, with combined gross sales of more than $10 billion annually. The membership represents more than 25,000 salons and employs more than 250,000 people licensed in the cosmetology field, who facilitate more than 500 million client transactions per year. Call 1-866-444-4272 or visit for more information on joining and on attending and/or exhibiting at ISBN’s Conference.

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