Industry News

Beauty Collection Launches Beauty Curator Program with Cupcakes and Cocktails

Anne Moratto | April 8, 2015 | 11:55 AM

Beauty Collection’s new Beauty Curator program is a monthly initiative that features popular online beauty influencers.  These beauty influencers will be guest blogging about their fave beauty trends and products on the Beauty Collection blog as well as featuring Beauty Collection products on their own sites.  Beauty Collection will also have a dedicated area on the sales floor featuring the influencer’s fave products.  A new influencer will be selected each month to offer variety to the program.         

Beauty Collection launched this program with a "Cupcakes and Cocktails" event at their West Hollywood location on February 18.  Dawn McCoy of was announced as the first Beauty Curator.  At the event, guests enjoyed cupcakes and signature cocktails while receiving mini treatments from brands, including Gorgeous Cosmetics, Lorac, Darphin, Jane Iredale, Daily Concepts and Gold Sin.  At the close of the event, Stephanie Lavery of Nail IT! and NailPRO was announced as the Beauty Curator for April.

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Minerva Beauty Names Winner in Salon Makeover Contest

Alison Alhamed | October 16, 2017

For some salon owners, the idea of a salon renovation is overwhelming, or there isn’t budget, or other things have taken priority. So Minerva Beauty launched the MODERN SALON Makeover Contest by Minerva Beauty, which grants one lucky winner the opportunity to see their salon get a total facelift. That means all new furniture from Minerva Beauty in partnership with Quest Resources. After combing through all of the amazing entries, the judges have spoken!

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