Industry News

Earth Day Beauty: Pravana NEVO Collection

Anne Moratto | April 22, 2015 | 9:55 AM

The PRAVANA NEVO Collection contains PRAVANA's exclusive Drops of the Amazon,  a natural complex designed to nurture, protect and preserve the surface of hair with three ingredients derived from some of the most resilient plants found in the Amazon: Mulateiro Extract, Babassu Oil and Brazil Nut Oil.   The NEVO products are presented in 100 percent biodegradable packaging that breaks down within 250 days of being placed in a landfill.   The formulas are also 100 percent vegan and free of Sulfates, Parabens, Sodium Chloride, Phthalates, Gluten, Propylene Glycol, Cocamide DEA, Cocamide MEA, animal bi-products and animal testing. In the spirit of caring, for every purchase of NEVO made, five percent of sales is donated to City of Hope towards the fight against cancer.

The line includes:

·      Hydra Pearl Replenishing Hair Oil 

·      Moisture Rich Shampoo & Conditioner 

·      Reparative Shampoo & Conditioner 

·      Color Lock Leave-In Protectant 

·      :60 Deep Treatment Hair Masque 

·      Intense Therapy Leave-In Treatment

·      Full Volume Volumizing Foam 

·      Model Behavior Styling Crème

·      Invisible Control Manipulator Mist 

·      Super Shape Hair Spray 

·      Lived-In Powder Potion

·      Twist Fiber Paste

·      Detail Shine & Define Polish

·      Detox Shampoo & Conditioner

·      Color Enhancer Treatments in five shades

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Minerva Beauty Names Winner in Salon Makeover Contest

Alison Alhamed | October 16, 2017

For some salon owners, the idea of a salon renovation is overwhelming, or there isn’t budget, or other things have taken priority. So Minerva Beauty launched the MODERN SALON Makeover Contest by Minerva Beauty, which grants one lucky winner the opportunity to see their salon get a total facelift. That means all new furniture from Minerva Beauty in partnership with Quest Resources. After combing through all of the amazing entries, the judges have spoken!

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