Event Coverage

The MashUP 2015 at ISSE Long Beach

Lauren Quick | April 23, 2015 | 12:38 PM
Photo 1 of 21
Photo 2 of 21
Photo 3 of 21
Photo 4 of 21
Photo 5 of 21
Photo 6 of 21
Photo 7 of 21
Photo 8 of 21
Photo 9 of 21
Photo 10 of 21
Photo 11 of 21
Photo 12 of 21
Photo 13 of 21
Photo 14 of 21
Photo 15 of 21
Photo 16 of 21
Photo 17 of 21
Photo 18 of 21
Photo 19 of 21
Photo 20 of 21
Photo 21 of 21

The MashUP event was held the evening after the ISSE Long Beach show floor closed on Saturday, Jan. 24. The event was held at the Renaissance Hotel, was hosted by MashUP co-founders Tony Beckerman and Teri Donnelly, and raised more than $15,000 for The Thirst Project.

Eden Sassoon and Beckerman did interviews on the green carpet. Following, more than 250 industry players mingled, enjoyed hors d'oeuvres and learned more about The Thirst Project.

"Tonight we're making the world a better place," Beckerman said. "Like so many of us who have contributed to changing and improving the craft over the last few decades, we can now stand together by giving back to something we can't live or work without—clean water."

The Thirst Project builds fresh-water wells in under-developed countries to sustaina  healthy life for children and communities around the globe. This leading youth water activism organization uses 100 percent of public donations raised to provide clean, safe water.

Sponsors of the event included Kevin Murphy, Pravana, Eufora, Bio Ionic, Eden by Eden Sassoon, ColorProof, Gary Lyons Photography, Paul Mitchell Schools, Allied Health and more. 

The MashUP will be held again during the weekend of ISSE Long Beach 2016 on Saturday, Jan. 30, 2016.

Facebook Comments

More from Event Coverage

Event Coverage Creative Colorist: Lauren Kocman, Hair by Scott & Co., in Delray Beach, FL; New Talent Colorist: Kylie Bussing, Aidan James Salon in Nashua, NH; and Partner Colorist: Mio Sota, Trio Salon.
Event Coverage

Everything You Need to Know About the Goldwell Color Zoom Competition

Alison Alhamed | October 1, 2017

Color Zoom 101: Every year, Goldwell releases a trend collection that is used as the inspiration for its annual haircolor and style competition, Color Zoom. Across the globe, Color Zoom starts on a national level. Beauty pros compete in three categories— Creative Colorist, New Talent Colorist, Partner Colorist—by submitting a photo of their interpretation of the trend. Once the Gold winners of each category are determined on a national level, they go on to compete internationally on behalf of their respective countries during a live recreation of the look on their model—including the hair color—in front of a judging panel and audience. The international leg of the competition takes place in a new city each year.

Load More