Industry News

Do You Have What It Takes to Be a Texture Expert?

Elizabeth Jakaitis | May 22, 2015 | 9:40 AM

Will you be at Premiere Orlando? If so, you don't want to miss a special workshop Sunday, May 31st at 12:45 (room W206A) on “Understanding the Textured Consumer.”

Curly and coily clients are big business. They're loyal. They'll tell their friends about you. And they’ll spend more money on products and services than any other clients. But to cultivate a curly clientele, you have to understand them. 

Presented by TextureMedia and Modern Salon, this workshop will provide a first look at original research, an exclusive peak at the latest trends and a blue-ribbon panel of texture experts to answer your questions.


Panelists include:

  • Shari Harbinger, Devacurl
  • Jane Carter, Jane Carter Solution
  • Amy Michleb, Keratin Complex
  • Giannandrea, Macadamia Hair
  • Fabian Cisneros, Matrix
  • Richelieu Dennis, SheaMoisture 

Samples will also be available to attendees from some of the top brands in the texture category. See you there!

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Alison Alhamed | October 16, 2017

For some salon owners, the idea of a salon renovation is overwhelming, or there isn’t budget, or other things have taken priority. So Minerva Beauty launched the MODERN SALON Makeover Contest by Minerva Beauty, which grants one lucky winner the opportunity to see their salon get a total facelift. That means all new furniture from Minerva Beauty in partnership with Quest Resources. After combing through all of the amazing entries, the judges have spoken!

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