MAKEUP: A Trip Down Memory Lane

Maggie Mulhern | May 28, 2015 | 10:13 AM
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James Vincent puts the finishing touches on his model.
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To celebrate nearly a century since its inception, Mehron, Inc produced an interactive trip down makeup’s memory lane at the MWS Pro Beauty store in the heart of NYC. The event showcased the most significant beauty looks from each decade, starting with the 1920’s, while also highlighting future trends. Editors, bloggers, industry experts and key makeup artists attended the standing room only runway presentation.

Regionally and internationally renowned makeup artists showcased their signature looks:

20’s: Flapper – Orlando Santiago, Florida

30’s: Old Hollywood Glamour – Brandalyn Fulton, NY

40’s: Film –Esterique Aidan, Israel

50’s: Lucille Ball – Bethany Townes, NY

60’s: Twiggy – Michela Wariebi, NY

70’s: Disco – Danessa Myricks, California

80’s: Music/Art/Madonna – Joe Delude, MA

90’s: Grunge/Punk – James Vincent, NY

2000’s: Commercial Body Paint – Jinny Houle, Canada Present: EditorialEverydayBeauty–PalomaRomo,CA

Future: Futuristic/Metallic – Javier de la Rosa, Mexico

About Mehron: When it comes to makeup that meets the standards and vast color needs of professional artists Mehron is the undisputed industry leader. Proudly made in the USA for over 80 years, Mehron represents an artisanal approach to creating quality cosmetics that are high- impact and versatile. Mehron’s beauty products can be found in the makeup kits of artists working on fashion shows and shoots, theatrical productions, movies, special effects and most importantly, in real life on real women with a variety of color and coverage needs.



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