Expert Advice

Modern Reports: Premiere Orlando 2015

Lauren Quick | June 23, 2015 | 10:30 AM
Keratin Complex’s booth had an Alice in Wonderland theme, which created a lot of whimsy and interest on the show floor.
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TIGI models on the show floor sport cool, edgy cuts and color.
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Sonya Dove presents at the Wella Professionals Couture Color class.
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Candy Shaw, nicknamed the Balay Lama for her Sunlights Balayage kit, flexes her balayage muscles on the Hair Color Stage.
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Nick Stenson presents at the Matrix booth on the show floor.
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The Big Premiere

The Event: Premiere Orlando 2015 at the Orlando/Orange County Convention Center in Orlando, Florida, May 30 through June 1, 2015.


The Details: More than 57,800 salon pros and owners, students,educators, product manufacturers and more attended this year’s show, which hosts more than 800 exhibiting companies on 7.3 acres of show floor. Attendees had access to the Main Stage, Hair Color Stage, education, Premiere DAYSPA and the exhibit floor with their show passes.


Education: Hands-on classes were available in a wide range of topics including cut, color, style and business, and attendees signed up for workshops as well. The show stayed on-trend with texture- and men’s style-focused courses, including a texture panel hosted by MODERN SALON’s publisher, Steve Reiss, and Michelle Breyer of TextureMedia and


The Panel: “Understanding the Textured Consumer,” featured texture experts Fabian Cisneros, master artistic director of Matrix; Richelieu Dennis, founder of SheaMoisture; Giannandrea, creative director of Macadamia Professional; Shari Harbinger, VP of education for DevaCurl; Amy Michleb, director of education for Keratin Complex; and Jane Carter, co-founder of Jane Carter Solution. Reiss and Breyer presented industry research on texture clients as well as stylists, and the panel was very collaborative with the audience in terms of discussion and topics.


Buzzworthy: Nail brand CND allowed nail pros to trade in used nail-curing lamps for the brand-new CND LED Lamp, which drew attendees to CND booths in droves. Men’s education continues to be a big draw, and makeup artist Patrick Starrr gave classes to jam-packed rooms that were nearly impossible to enter because of the standing-room-only crowd.


Salons of the Year: The 2015 SALON TODAY Salons of the Year winners were announced on Saturday at an invite-only event. The competition highlights salon design and renovations and utilized a panel of expert judges to choose Buzz Salon in Iowa City, Iowa, as the 2015 Salon of the Year.


Save the Date: Premiere Orlando 2016 will be June 4-6, 2016.


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