Hair Visions International (formerly On Rite) announced the appointment of Lance Centofanti as vice president of sales and marketing. In this role, Centofanti will be responsible for strategic messaging related to the On Rite, Gemtress, and Ultratress brands. Among his duties is to penetrate new market segments by leveraging traditional and emerging media platforms.
Centofanti first joined On Rite in 1997 and was named national sales manager in his second of four years with the company. Most recently, he served the hair restoration industry as a consultant and success coach.
"Leadership is never declared, it's achieved,” says Centofanti. “I’m coming back full of revitalized enthusiasm and determination. It’s going to be a very exciting 2015!”
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