Trending for Summer: 10 Things to Build Biz Now Through Fall
Joico’s new Color Intensity PinksPhoto 1 of 5
OlaplexPhoto 3 of 5
A brush from the Paul Mitchell Limited Edition PurePop collection.Photo 4 of 5
Anu productsPhoto 5 of 5
You and your clients are halfway through summer. While vacations and warm-weather styles are still top of mind, back-to-school displays are also surfacing, and fall planning begins, too. How can you be of service and capitalize on all the latest trends? Consider these 10 trends and tips:
Do your back-to-school retail deal shopping now, and also stock up on your “basic” salon supplies and tools. This is the season for great deals, and you’ll be ready to help your clients and their families when they are in “supply” mode.
Brush up on your brights. The hottest color trend to hit salons in the last few years doesn’t show signs of slowing down, and in fact it is branching out beyond younger clients and appealing to many who are simply “young at heart.” Are you prepped to offer a range of creative or vivid color options to all types and ages of clients? Search your store and seek out new product solutions and education for both temporary and longer-lasting signature color pops. For instance, this month, CosmoProf is featuring Joico’s new Color Intensity Pinks.
Learn all about Olaplex: In Larisa Love’s Q&A column featured in SOLO ARTIST, she calls this chemical service solution a “personal game changer” to help her get better lift and protect the integrity of the hair. It’s an innovation that is launching a whole new conversation about color options and results, and is predicted to develop into an entire new category. Do you nat eed to catch up? The product is now available at CosmoProf stores and at cosmoprofbeauty.com, and you can learn more at Olaplex.com/pages/pro. Also, follow @modernsalon on Instagram and search modernsalon.com for hundreds of how-tos on the service.
Refresh your tools, recommend them to clients. Invest in a few new tools and accessories for your station and make the appropriate ones available to retail to your clients, too. When you are helping guide them on how to recreate the look at home, the more power you can put into your hands, the better. New tools can spark conversation, especially when they are in fun, bright colors like the new Paul Mitchell Limited Edition PurePop collection.
Save water: While parts of the country have been facing torrential summer rains and others dealing with drastic droughts, it’s always good form in the salon world to be mindful of water conversation. Quick tips include turning off water during the shampoo massage, testing use of lower water pressure, never laundering less than a full load of towels, and making sure all equipment is water efficient.
Multi-task: Another hot trend continuing to attract attention and new entries is the multiple-use product and treatment. Appropriately named Anu’ is a cleansing conditioner that also reduces frizz and adds shine to hair. Ask your consultant or search your store for other multi-use solutions and for updates in the emerging cleanser-conditioner (no-shampoo) category.
Spruce up summer styles, set stage for fall looks. Now is time to encourage your clients to take their summer look to the edge—accelerated highlights, especially for those whose first half of the season was unnaturally cool and cloudy, and need an extra blond boost, and shorter, summer-easy, trendy cuts. Recommend the latest protective, conditioning products and treatments to help save hair and color from the last wave of summer exposure and activity At the same time, start a game plan for transitioning for fall, suggesting what you’ll do at the next appointment to shape the look and evolve the color for fall. Don’t forget to pre-book!