Event Coverage

Redken 5th Avenue NYC to Host Trim Hunger Cut-A-Thon

Jamie Newman | July 24, 2015 | 1:45 PM

September marks Huger Awareness Month. In recognition of that, Redken 5th Avenue NYC will host the Trim Hunger Cut-A-Thon at the Redken Exchange on Thursday, September 10, from 10 a.m. to 3:30 p.m.

Trim Hunger is the brainchild of Redken stylist Josif Wittnik, owner of Salon CTI and Day Spa and The Salon Professional Academy in Appleton, Wisc. Inspired by a local project to help feed families in need in his community, Josif developed Trim Hunger to raise awareness for the cause and feed the hungry on a national level.

The September 10 event will benefit City Harvest, a food rescue organization dedicated to helping feed the nearly 1.4 million New Yorkers facing hunger.

“It costs City Harvest just 25 cents to rescue and deliver one pound of food in New York City, and with more than 2.6 million New Yorkers struggling to afford food for themselves and their families, a little bit goes a long way,” says Leslie Marino, general manager, Redken US.  “Redken’s Trim Hunger Cut-A-Thon will bring together both stylists and members of the community to help make an immediate impact on the fight against hunger in New York City.”

Top Redken stylists will be giving haircuts, blow-outs and braids for a minimum donation of $25. Essie, also a sponsor of the event, will be offering “orange thumbie” manicures in their Roarrrrange shade as a symbol of support in the fight against hunger.

After the Redken Exchange event, Redken's fight against hunger in September won't stop. Later in the month, on September 27, 22 Trim Hunger Cut-A-Thons will be held simultaneously at The Salon Professional Academies (TSPAs) across the country. Through this nationwide hairstyling marathon, Redken hopes to break the Guinness Book of World Records’ existing record for the most people cutting hair at the same time.

The Trim Hunger Cut-A-Thon site is now live. Anyone is welcome to make an online donation to support the event and put an end to hunger by clicking here






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